Turn Google searchesinto sales. On autopilot.
Ship/Scale works autonomously to earn you more from Google. It finds pages with untapped potential, improves them through Ship or your own content tool, and buys backlinks from 613,446 media placements based on expected returns. Each month's results shape the next month's plan, all within the budget you set.
Start with approvals. Switch on autopilot when you're ready.
Revenue from Google search, per month
$48,841+$123,968/mo in six months
- Ship · pages improved0
- Scale · links built0
Example account. Every mark is a change autopilot made on its own.
Works with
Google Search Console
DataForSEO
Google Analytics 4
PostHog
Plausible
DataFastWordPress
Webflow
Shopify
Outrank
Surfer
Frase
Clearscope
PlacementAPIClaude
How it works
From missed searches to measured revenue. Four steps, every month.
Focus on the searches that bring customers.
Tell us what a new customer is worth to you. We look at what people type into Google to find you, and work out which searches could bring paying customers and what each one is worth. Those get the most attention. Searches from people who are just curious still get a better page, but no money is spent on them.
- A new customer is worth
- $4,000
- in their first year
- Visitors who buy
- 0.8%
- about 1 in 125
- So each visit is worth
- $32
- $4,000 × 0.8%
| Search | People are | Searches a month | What it gets |
|---|---|---|---|
| startup credit cardBuying12,100/mo | Buying | Page + links | |
| best corporate cardsComparing4,400/mo | Comparing | Page + links | |
| what is a virtual cardJust curious18,100/mo | Just curious | Page only | |
| corporate card for dentistsBuying40/mo | Buying | Page only |
Every search gets a better page. Links are only bought for searches from people ready to buy, and searched often enough to matter. The most-searched one here gets no links: people asking what a virtual card is are curious, not shopping.
Use ours, or bring your own
Write with Ship, Outrank, Surfer, Frase or Clearscope. Scale ranks it either way.
Already writing with Outrank, Surfer, Frase or Clearscope? Keep it. Ship/Scale notices each page you publish or update, holds links until it's ready, then Scale takes over. Or use Ship, included on both plans.
Ship · or your own tool
or bring your own
Your page
Scale
Backlinks
Close the gap to the pages above, from 613,446 placements, within your payback target.
Last-mile engagement
On page one, a short search campaign for the final climb, measured apart from organic.
Every change and campaign measured
- OutrankDirect connection: articles arrive as they publish
- SurferWorks as is: changes are noticed daily, or your tool can report them by webhook
- FraseWorks as is: changes are noticed daily, or your tool can report them by webhook
- ClearscopeWorks as is: changes are noticed daily, or your tool can report them by webhook
Each half feeds the other. Links only go to pages that are ready for them, and what Scale measures decides what gets fixed next month.
Control
You set the direction. Ship/Scale keeps the work moving.
Tell it what a customer is worth and how long a link may take to pay back. It suggests a monthly budget; you set the final number, approve changes or switch on autopilot, and pause everything whenever you need to.
- Payback target
- 12months
- The default. Yours to set: longer if customers stay for years, shorter for one-off sales.
- Undo
- 1click
- To put a page back exactly as it was.
Pricing
One growth workflow. A budget you control.
The same product on both plans, with Ship or your own content tool. Pro includes the search data and AI; Free uses your own accounts.
Pro
The simplest setup
$99/month, flat
5 sites included, then $19/month per extra site. Cancel anytime.
Search data and AI included
- Competitor link-gap analysis included (100/month, fair use)
- Market data included: live Google results, volume, CPC
- AI rewriting included (300/month, fair use), or bring your own content tool
- Priority support
Free
Use your own accounts
$0/month to Ship/Scale
Unlimited sites. You pay your AI and data providers directly for what you use.
You connect your own accounts
- Your PlacementAPI key, for link inventory and gap pricing
- Your DataForSEO credentials (optional), for sharper market data
- Your Anthropic key, only if Ship writes your content
Backlinks cost extra on both plans, at marketplace prices with no markup. You choose the budget, from $0. Month to month, cancel anytime.
FAQ
Questions before you start.
Running this for clients? Ship/Scale for agencies
Do I need to manage the SEO work?
No. You connect your accounts and set the budget and payback target. Start by approving each change, then switch on autopilot for the work you want handled automatically.
How does it decide where to spend?
It looks at what people search for, whether they're looking to buy, what a better position could be worth to your business, which links are available and what they cost. A link is only bought when it should pay for itself within your payback target: 12 months unless you choose otherwise. The plan is redone every month with fresh data.
Does it guarantee more revenue?
No. Revenue estimates help choose the work; measured results show what happened. You see both, clearly labelled, with the assumptions explained.
Is buying links against Google's rules?
It can be. Google treats links bought to manipulate rankings as link spam, so paid links carry real risk. Ship/Scale reduces it (relevant, verified sites only, a natural pace, content first) but can't remove it. You can set your link budget to $0 and use page improvements on their own.
See what your pages could earn. Then put the work in motion.
Connect Search Console and tell us what a customer is worth. You'll see which pages to improve, which links pay back and a suggested budget, before anything changes or is bought.
Pro is $99/month. Free has no subscription fee: you pay your own AI and data providers. Backlinks cost extra on both plans.