Terms of service

1. The service

Ship/Scale analyses your site using data from tools you connect, recommends and drafts content changes, can publish those changes to your CMS, and can buy links through PlacementAPI within a budget you set. Features may change as we improve the product.

2. Your account

• You must be at least 16 and able to enter a binding contract, on your own behalf or for the business you represent.
• Keep your login secure. You are responsible for activity under your account.
• Only connect sites, Google properties, CMSs and analytics you own or are authorised to manage. If you are an agency, you confirm your clients have agreed to you using Ship/Scale on their sites.

3. You stay in control of changes and spend

You decide how Ship/Scale acts. In approve mode, content changes and link orders wait for your approval. If you turn on autopilot, you authorise us to publish content changes and place link orders on your behalf within the budget, caps and rules you set, until you change them or pause. You can review, roll back or pause at any time. You are responsible for the settings you choose and for the content on your site, including changes you approve or allow on autopilot.

4. Link purchases

• Links are bought through PlacementAPI, which is run by the same team as Ship/Scale, using your own PlacementAPI account. Those purchases are governed by PlacementAPI's terms, including its credit, refund and verification policies.
• You pay PlacementAPI's marketplace prices. Ship/Scale adds no markup to your own purchases.
• We will not place orders above your monthly budget or maximum price per link.
• Search engines, including Google, may treat paid links as against their guidelines. Buying links carries risk, including links being ignored or action being taken against a site. You decide whether to buy links, and you accept that risk when you do.

5. Estimates, not guarantees

Revenue figures, payback periods and ranking scenarios are estimates based on your data and our models. We label them as measured, modelled or assumed. We do not guarantee any ranking, traffic or revenue outcome, and search engines can change how they rank pages at any time.

6. Your own API keys

On the Free plan you connect your own keys for third-party services such as Anthropic, PlacementAPI and DataForSEO. Your use of those services is governed by their terms, and they bill you directly for your usage. You are responsible for those charges.

7. Plans, fees and cancellation

• The Free plan costs nothing.
• Pro is billed monthly in advance at the price shown on our pricing page, including any extra sites. Pro includes fair-use limits on AI rewrites and link-gap analyses; we will contact you before taking any action if your usage is consistently far above them.
• You can cancel at any time. Cancellation takes effect at the end of the current billing period, and fees already paid are not refunded except where the law requires.
• We will give you at least 30 days' notice of any price increase.

8. Your content and data

You own your site, your content and your data. You give us permission to access and process them only as needed to provide Ship/Scale to you. Drafts we generate for you are yours to use. Our privacy policy explains how we handle personal data and Google user data.

9. Acceptable use

Don't use Ship/Scale to:

• publish unlawful, deceptive or infringing content;
• access sites or accounts you are not authorised to manage;
• interfere with, overload or try to break the service or its security;
• resell the service without an agency arrangement with us, or copy it to build a competing product.

10. Third-party services

Ship/Scale connects to services we don't control, such as Google, your CMS, your analytics provider, Anthropic and DataForSEO. We are not responsible for their availability or behaviour, and their own terms apply to your use of them.

11. Disclaimers and liability

We work hard to make Ship/Scale reliable, but it is provided “as is”. To the extent the law allows, we are not liable for indirect or consequential losses, such as lost profits or rankings, and our total liability to you in any 12 months is limited to the greater of the fees you paid us in that period or $100. Nothing in these terms limits liability that cannot be limited by law.

12. Ending the agreement

You can stop using Ship/Scale and delete your account at any time. We may suspend or close accounts that break these terms, with notice where reasonable. When an account closes, all future actions stop. Content already published and links already placed stay in place.

13. Changes to these terms

If we make material changes, we will tell you by email or in the app before they take effect. Continuing to use Ship/Scale means you accept them.

14. Governing law and contact

The governing law and venue for these terms will be confirmed before this draft is finalised. Questions? Email hello@shipandscale.com.