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Pricing

Free with your keys. $99 a month with ours.

Every feature is on both plans: autopilot, CMS publishing, the link Growth Plan and agency mode. The only difference is whose API keys power the AI rewriting and competitor analysis.

Plans

Free

Bring your own keys

$0forever

Unlimited sites. You pay the API providers directly for what you use.

You connect

  • Your Anthropic key, for AI rewriting
  • Your PlacementAPI key, for link inventory and gap pricing
  • Your DataForSEO credentials (optional), for sharper market data

Everything else is included

  • Search Console and analytics sync
  • Revenue ranking for every page
  • Content engine with CMS autopilot or approval
  • Link gap analysis and a budgeted Growth Plan
  • Rollback, budget caps and a pause switch
  • Agency mode and white-label client reports
Easiest

Pro

Use our keys

$99/month, flat

5 sites included, then $19/month per extra site. Cancel anytime.

No API keys to manage

  • AI rewriting included (300 rewrites/month, fair use)
  • Competitor link-gap analysis included (100/month, fair use)
  • Market data included: live Google results, volume, CPC
  • Priority support

The same product as Free

  • Search Console and analytics sync
  • Revenue ranking for every page
  • Content engine with CMS autopilot or approval
  • Link gap analysis and a budgeted Growth Plan
  • Rollback, budget caps and a pause switch
  • Agency mode and white-label client reports

Month to month. No SEO retainer.

Agencies lock you into six-month contracts. Stay because it's paying off, not because you signed something.

Cancel in two clicks

From the billing page, any day. No notice period, no exit fee. Pro runs to the end of the month you paid for.

Change limits instantly

Raise or cut your link budget, price cap or quality floor. This month's plan is redone the moment you save.

Scale up or down

Add or remove sites whenever you like, billed to the day. Pause a site and it stops everything at once.

On both plans, links are bought at PlacementAPI marketplace prices, from your own budget and within your caps. No markup on your own purchases.

Which should I pick?

Pick by how you like to pay for APIs.

Pick Free if…

  • You already have Anthropic or PlacementAPI accounts
  • You run many sites and want to pay only for what you use
  • You like seeing and capping API usage at the source

Pick Pro if…

  • You want to be up and running in minutes, with no API keys to manage
  • You'd rather have one predictable bill than three usage bills
  • You run up to a handful of sites, or want priority support

What does BYOK mean?

Bring your own keys, keep full control.

On Free, you paste in API keys from these providers. They bill you directly for what you use. Your keys are encrypted at rest.

  • Anthropic

    Required on Free

    AI rewriting: titles, headings, new sections and FAQ answers drafted in your page's voice.

    Create a key in the Anthropic Console. console.anthropic.com (opens in a new tab)

  • PlacementAPI

    Required on Free

    Link inventory and gap pricing: which domains link to the pages above you, verified and priced.

    Create a key in your PlacementAPI dashboard. app.placementapi.com/dashboard (opens in a new tab)

  • DataForSEO

    Optional

    Sharper market data: live Google results, search volume and CPC, page-level backlinks, People Also Ask.

    Get API credentials at dataforseo.com. dataforseo.com (opens in a new tab)

  • Without DataForSEO, Ship/Scale falls back to Search Console and PlacementAPI data.

For agencies

Priced per client, not per seat.

Pro is $99/month for 5 sites, then $19/month for each extra client site. Or run every client free with your own keys. Agency mode is included either way.

Pro plan monthly cost by number of client sites
Client sitesPro, per monthFree, own keys
5$99$0
10$194$0
20$384$0
50$954$0

Link purchases are separate, from each client's budget. Agencies can add their own markup when re-billing clients.

Compare

Everything side by side.

Comparison of the Free and Pro plans
FeatureFreeBring your own keysPro EasiestUse our keys
Price$0, forever$99/month, flat
SitesUnlimited5 included, then $19/month each
AI rewritingYour Anthropic keyIncluded (300/month, fair use)
Competitor link-gap analysis10/month on ours, then your PlacementAPI keyIncluded (100/month, fair use)
Market data: live Google results, volume, CPC, People Also AskIn your 10 free analyses, then your DataForSEO or Ahrefs keyIncluded
Smart internal linkingIncludedIncluded
Search Console and analytics syncDailyDaily
Revenue ranking for every pageIncludedIncluded
Content engine with CMS autopilot or approvalIncludedIncluded
Growth Plan: budgeted, month-over-month link buyingIncludedIncluded
Budget caps, rollback and pause switchIncludedIncluded
Agency mode, client connect links and white-label reportsIncludedIncluded
Link purchasesMarketplace price, no markupMarketplace price, no markup
SupportEmailPriority
Start freeStart with Pro

Pricing FAQ

Questions about paying.

Anything else? Email hello@shipandscale.com.

Are links included in the price?

No. Links are bought separately, from the monthly budget you set, at PlacementAPI's marketplace prices. There's no markup on your own purchases, and your plan never spends past your budget or your maximum price per link. Set the budget to zero and nothing is bought.

How do you make money on the Free plan?

Ship/Scale and PlacementAPI are run by the same team. When you buy links, PlacementAPI earns its normal marketplace margin, and you pay the same price you would buying there directly. That's what lets us offer the full product free when you bring your own keys.

What will my own API keys cost me?

It depends on how many sites and pages you run. You pay Anthropic, PlacementAPI and (if you use it) DataForSEO directly at their usual rates, and you can see and cap that usage in their dashboards. If you'd rather not think about it, Pro includes all of it for a flat fee.

What counts as a site?

Each website you connect counts as one site, whatever its number of pages. Pro includes 5, and each extra site is $19/month.

What does fair use mean on Pro?

Pro includes 300 AI rewrites and 100 link-gap analyses a month, shared across your sites. That's plenty for most portfolios. If you regularly need more, email us, or add your own keys.

Can I cancel?

Yes, any time. Ship/Scale is month to month: no contract, no notice period, no exit fee. Pausing a site stops all its future actions immediately. If you cancel Pro, you keep it until the end of the month you have paid for. Links already placed stay placed, and content changes stay on your site unless you roll them back.

Start free. Upgrade only if it saves you time.

Connect your site and Search Console in a few minutes. See what every page is worth before you spend a cent.

Free forever with your own keys, or $99/month on ours. No contract.