How it works
Ship/Scale does the work that turns searches into sales: find where the money is, fix the page, buy links to that page if they pay, measure, and do it again next month.
Your site, Search Console and analytics. A few minutes of setup.
Every page ranked by the revenue it is leaving on the table.
Rewrites that answer what people search for, published to your CMS.
Buys links to the pages it just rewrote, only where they pay back.
Clicks, positions and revenue at 30, 60 and 90 days. Spend vs. return.
Step by step
Sign in with Google to connect Search Console in the same click. Add your CMS so changes can be published for you, and your analytics so each click has a real value.
Every page is ranked by the revenue it is leaving on the table, so the first thing that gets fixed is the thing worth the most.
Pages by revenue left on the table
Example| Page and main search | Pos. | Ads CPC | Upside/mo |
|---|---|---|---|
| /corporate-cardstartup credit card | 9.2 | $29.00 | $31,900 |
| /no-personal-guaranteebusiness credit card without personal guarantee | 5.1 | $26.00 | $11,500 |
| /expense-managementexpense management software | 11.3 | $36.00 | $11,030 |
| /expense-policyexpense policy template | 3.4 | $9.00 | $7,120 |
Ship/Scale spots the searches a page shows up for but doesn't answer, and rewrites the parts that matter. Content comes first because it's the cheapest win and it makes every later link work harder.
Searches you already show up for
From Search Console, last 28 days
| Search | Impr. | Pos. |
|---|---|---|
| startup credit cardNot in title | 9,900 | 9.2 |
| corporate card for startupsNo heading | 6,600 | 7.4 |
| best corporate cardsMissing | 3,600 | 14.1 |
| corporate card no personal guaranteeBody only | 1,900 | 6.2 |
What Ship/Scale changes
+$20,070/mo at stake
Before: Corporate Card | Cardrail
After: Startup Credit Card With No Personal Guarantee | Cardrail
Before: The corporate card for your company
After: The corporate card for startups
After: H2: No personal guarantee (outline: how limits come from your cash, who qualifies, what changes when you raise)
After: 4 questions incl. “Do corporate cards require a personal guarantee?” plus FAQPage schema
After: From /blog/no-personal-guarantee with the anchor “corporate card for startups”
A better page still has to outrank pages with more links pointing at them. So once a page is rewritten, Ship/Scale looks at the pages ranking above it, measures how many more referring domains they have, and prices closing that gap from PlacementAPI's marketplace.
Primary search
“startup credit card”
If you move up
| Next rung (#6) | +$12,400/mo |
|---|---|
| Top 3 | +$31,900/mo |
| #1 | +$58,400/mo |
Payback
4 months
12-month ROI
+200%
Payback and ROI use the next rung only, risk-adjusted at 50% confidence.
Plan: 10 links this month, 10 next month and 8 after, inside your site's natural link pace. Anchor mix led by your brand name and plain URLs.
After every change and every order, Ship/Scale tracks the page's position, clicks and revenue at 30, 60 and 90 days, and checks that each link is live, followed and indexed.
| Measure | 30 days | 60 days | 90 days |
|---|---|---|---|
| Position | 8.1 | 6.6 | 5.4 |
| Revenue projected modelled | $2,100 | $4,800 | $6,200 |
| Revenue observed measured | $1,700 | $5,200 | $6,900 |
| Link spend to date | $10,650 | $20,400 | $24,760 |
Projected and observed are always shown side by side, never merged.
Search data refreshes every day. Each month the plan re-ranks every page with fresh numbers, moves budget to what's working, and stops spending where it isn't.
The maths, simply
Three numbers, all from your own data where possible. Multiply them and you get what moving up is worth each month.
Monthly impressions from Search Console, topped up with search volume from market data when you rank too low to see all of it.
A click-through curve fitted to your own site's Search Console data, position by position. Small sites lean on the industry average until they have enough data. Brand searches are left out so they don't inflate it.
Revenue or conversions per visit from GA4, PostHog or Plausible, by landing page. Or a conversion rate and value you enter.
Extra revenue if it moves up three places387 clicks × $32 = ≈ $12,400 a month
Payback on $24,760 of links, at 50% confidence$24,760 ÷ ($12,400 × 50%) = 4 months
Payback is calculated on the most realistic step up (three places), not a jump to #1. Rank movement is modelled, not guaranteed, so payback and the 12-month return are both risk-adjusted at a confidence level you control (50% by default).
Honest verdicts
Every page gets one clear verdict, so money only goes where it can come back.
The page's own content fixes are worth a meaningful share of its upside. Do those before spending on links.
The links needed are available and pay back within a year, risk-adjusted. With autopilot writing your content, fixes land before the links go live.
Buyable, but payback takes 12 to 18 months. Shown, never bought automatically.
Marketplace links can close part of the gap. The rest needs PR, outreach or a linkable asset, and we say so.
Payback would take more than 18 months. We won't recommend spending on it.
Already in the top 3 with nobody above worth chasing. Protect it, don't pay for it.
Guardrails
Autopilot never means a blank cheque. These limits apply to every run, whichever mode you choose.
Integrations
Read-only where it only needs to read. Write access only where you ask it to publish.
The searches each page shows up for, its clicks and positions. Read-only.
Live Google results, search volume, CPC, page-level backlinks and People Also Ask.
Revenue and conversions by landing page, so each click has a real value. Read-only.
Conversions by landing page, if PostHog is where you track them.
Goals and revenue by landing page, privacy-friendly.
Publishes titles, headings, sections, FAQs and meta descriptions.
Updates CMS items and page settings, then verifies them live.
Updates product, collection and blog pages, plus their SEO fields.
PlacementAPI
Marketplace of verified, named domains with held prices. Orders and live-link checks.
Drafts rewrites in your page's own voice. The rule-based engine works without it.
Connect your site and Search Console in a few minutes. See what every page is worth before you spend a cent.
Free forever with your own keys, or $99/month on ours. No contract.