SEO for insurance. The searches that buy, and what links cost.
Very high click values and strict accuracy requirements. Policy-type and industry pages carry the buying intent.
Searches: DataForSEO, United States, English. Link prices: Placement API Backlink Price Index, September 2026. Collected 2026-09-28.
Ship· Page improvements
The searches that buy.
Buying and comparing searches with at least 100 a month, ranked by volume times what advertisers pay per click. These are the pages worth improving first.
- 'Cost of [policy] for [industry]' searches convert well and are specific enough to win.
- Quote pages should rank for quote searches; don't hide them behind forms Google can't see.
| Search | Kind | Searches/mo | Ads CPC |
|---|---|---|---|
| business insurance | Comparing | 49,500 | $90.07 |
| insurance small business | Comparing | 27,100 | $95.80 |
| general liability insurance | Comparing | 27,100 | $84.14 |
| general liability insurance for business owners | Comparing | 22,200 | $101 |
| commercial general liability insurance for small business | Comparing | 14,800 | $98.34 |
| life insurance business | Comparing | 40,500 | $31.94 |
| workmans comp insurance for small business | Comparing | 8,100 | $131 |
| insurance for business liability | Comparing | 12,100 | $76.26 |
| general liability insurance for an llc | Comparing | 9,900 | $87.41 |
| consultants professional liability insurance | Comparing | 6,600 | $126 |
| general construction liability insurance | Comparing | 6,600 | $111 |
| business vehicle insurance quote | Comparing | 6,600 | $107 |
| commercial general liability insurance | Comparing | 9,900 | $66.86 |
| car insurance for a business | Comparing | 5,400 | $105 |
| health insurance for a small business | Comparing | 5,400 | $89.21 |
| small online business insurance | Comparing | 4,400 | $107 |
| small business gl insurance | Comparing | 5,400 | $85.31 |
| workers compensation small business insurance | Comparing | 3,600 | $127 |
| business owner's policy insurance | Comparing | 6,600 | $66.48 |
| insurance for llc business | Comparing | 5,400 | $79.39 |
- Lower quartile
- $55.58
- Median
- $85.50
- Upper quartile
- $197
| Claimed DR, all subjects | Websites | Middle half | Median |
|---|---|---|---|
| DR 20–29 | 48,775 | $81–$332 | $174 |
| DR 30–39 | 42,432 | $86–$357 | $171 |
| DR 40–49 | 20,524 | $111–$506 | $232 |
| DR 50–59 | 14,530 | $124–$641 | $260 |
| DR 60–69 | 6,135 | $213–$1,042 | $483 |
| DR 70–79 | 5,108 | $342–$1,647 | $726 |
| DR 80–89 | 834 | $506–$4,148 | $1,399 |
| DR 90–99 | 115 | $383–$3,651 | $1,062 |
Scale· Backlinks
What links cost here.
What websites in finance ask for a link: the cheapest price for each website across every marketplace, suspect websites left out. Higher-rated websites cost more, as the table shows; these are asking prices, not what was paid.
Your numbers
Would links pay back for you? Enter what a customer is worth.
Each search is modelled moving from #7 to #4 into the top four. That takes 20 to 50 links depending on how well linked the results above are, priced from the table above: the finance median, or a higher DR band where the competition is stronger. Half the modelled gain is counted, as a hedge against rankings that don't move as planned.
Starting assumptions for a typical insurance business, not data: replace them with yours. At these, each visitor from a buying search is worth $45.
20 of 20 buying searches pay back within 12 months.
$51,100/month for 3 months
A link budget that funds all of them at a natural pace, expected to bring in $274,410 a month once the links are live (risk-adjusted).
- Searches a month
- 8,100
- Extra clicks, #7 → #4
- about 356
- Value per visitor
- $45
- Extra revenue a month
- $16,020
- × 50% confidence
- $8,010/mo
- 30 links at $232 (DR 40–49)
- $6,968
- Payback
- under a month
| Search | Extra revenue/mo | Payback | Verdict |
|---|---|---|---|
| life insurance business | $40,095 | under a month | Worth it |
| business insurance | $49,005 | under a month | Worth it |
| insurance small business | $26,820 | under a month | Worth it |
| general liability insurance | $26,820 | under a month | Worth it |
| general liability insurance for business owners | $21,983 | under a month | Worth it |
| commercial general liability insurance for small business | $14,648 | under a month | Worth it |
| general liability insurance for an llc | $9,810 | under a month | Worth it |
| insurance for business liability | $11,970 | under a month | Worth it |
| workmans comp insurance for small business | $8,010 | under a month | Worth it |
| commercial general liability insurance | $9,810 | 1.1 months | Worth it |
| consultants professional liability insurance | $6,525 | 1.1 months | Worth it |
| general construction liability insurance | $6,525 | 1.1 months | Worth it |
| business vehicle insurance quote | $6,525 | 1.1 months | Worth it |
| business owner's policy insurance | $6,525 | 1.1 months | Worth it |
| car insurance for a business | $5,355 | 1.3 months | Worth it |
| health insurance for a small business | $5,355 | 1.3 months | Worth it |
| small business gl insurance | $5,355 | 1.3 months | Worth it |
| insurance for llc business | $5,355 | 1.3 months | Worth it |
| workers compensation small business insurance | $3,555 | 2.0 months | Worth it |
| small online business insurance | $4,365 | 2.4 months | Worth it |
Extra revenue is risk-adjusted: 50% of the modelled gain.
Big, but not for links
Searches to answer, not to buy links for.
The biggest learning searches in this industry. Worth good content and internal links to the pages that sell; rarely worth link money.
| Search | Kind | Searches/mo |
|---|---|---|
| professional liability insurance | Learning | 14,800 |
| professional liability insurance in nursing | Learning | 8,100 |
| professional liability insurance malpractice | Learning | 6,600 |
| insurance coverage business interruption | Learning | 3,600 |
| what is professional liability insurance | Learning | 2,400 |
| professional liability insurance nurse practitioner | Learning | 2,400 |
| what is general liability insurance | Learning | 1,600 |
| how much general liability insurance | Learning | 1,600 |
Run this on your own site. With your real numbers.
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