SEO for dental practices. The searches that buy, and what links cost.
Treatment searches (implants, aligners, veneers) are worth far more than general 'dentist' searches, and each deserves its own page.
Searches: DataForSEO, United States, English. Link prices: Placement API Backlink Price Index, September 2026. Collected 2026-09-28.
Ship· Page improvements
The searches that buy.
Buying and comparing searches with at least 100 a month, ranked by volume times what advertisers pay per click. These are the pages worth improving first.
- Price searches for treatments are strong buying signals; a clear price range helps both ranking and conversion.
- Health content needs a named, qualified author and accurate claims.
| Search | Kind | Searches/mo | Ads CPC |
|---|---|---|---|
| dentist near me | Comparing | 1,830,000 | $13.92 |
| dentist and implants | Comparing | 165,000 | $26.49 |
| dental implants near.me | Comparing | 110,000 | $39.05 |
| invisalign | Buying | 368,000 | $9.42 |
| dentist insurance plans | Comparing | 301,000 | $9.22 |
| dentist office near me | Comparing | 165,000 | $16.58 |
| dentist peds near me | Comparing | 201,000 | $10.93 |
| price dental implants | Comparing | 135,000 | $15.06 |
| crown at the dentist | Buying | 165,000 | $11.95 |
| dentist insurance | Comparing | 201,000 | $8.68 |
| dentist clinic near me | Comparing | 135,000 | $12.80 |
| cosmetic dentist | Comparing | 90,500 | $15.63 |
| invisalign close to me | Buying | 49,500 | $27.31 |
| kid dentist near me | Comparing | 90,500 | $14.05 |
| dentist offices | Comparing | 90,500 | $13.54 |
| clinic for dentist | Comparing | 135,000 | $8.60 |
| remove wisdom teeth dentist | Buying | 74,000 | $14.63 |
| cosmetic dentist close to me | Comparing | 74,000 | $14.22 |
| tooth decay dentist | Comparing | 90,500 | $10.28 |
| teeth dental implants | Buying | 40,500 | $22.19 |
- Lower quartile
- $71.44
- Median
- $136
- Upper quartile
- $287
| Claimed DR, all subjects | Websites | Middle half | Median |
|---|---|---|---|
| DR 20–29 | 48,775 | $81–$332 | $174 |
| DR 30–39 | 42,432 | $86–$357 | $171 |
| DR 40–49 | 20,524 | $111–$506 | $232 |
| DR 50–59 | 14,530 | $124–$641 | $260 |
| DR 60–69 | 6,135 | $213–$1,042 | $483 |
| DR 70–79 | 5,108 | $342–$1,647 | $726 |
| DR 80–89 | 834 | $506–$4,148 | $1,399 |
| DR 90–99 | 115 | $383–$3,651 | $1,062 |
Scale· Backlinks
What links cost here.
What websites in health ask for a link: the cheapest price for each website across every marketplace, suspect websites left out. Higher-rated websites cost more, as the table shows; these are asking prices, not what was paid.
Your numbers
Would links pay back for you? Enter what a customer is worth.
Each search is modelled moving from #7 to #4 into the top four. That takes 20 to 50 links depending on how well linked the results above are, priced from the table above: the health median, or a higher DR band where the competition is stronger. Half the modelled gain is counted, as a hedge against rankings that don't move as planned.
Starting assumptions for a typical dental practices business, not data: replace them with yours. At these, each visitor from a buying search is worth $75.
20 of 20 buying searches pay back within 12 months.
$53,400/month for 3 months
A link budget that funds all of them at a natural pace, expected to bring in $7,443,150 a month once the links are live (risk-adjusted).
- Searches a month
- 135,000
- Extra clicks, #7 → #4
- about 5,940
- Value per visitor
- $75
- Extra revenue a month
- $445,500
- × 50% confidence
- $222,750/mo
- 30 links at $232 (DR 40–49)
- $6,968
- Payback
- under a month
| Search | Extra revenue/mo | Payback | Verdict |
|---|---|---|---|
| dentist near me | $3,019,500 | under a month | Worth it |
| invisalign | $607,200 | under a month | Worth it |
| dentist insurance plans | $496,650 | under a month | Worth it |
| dentist peds near me | $331,650 | under a month | Worth it |
| dentist insurance | $331,650 | under a month | Worth it |
| dentist and implants | $272,250 | under a month | Worth it |
| dentist office near me | $272,250 | under a month | Worth it |
| crown at the dentist | $272,250 | under a month | Worth it |
| price dental implants | $222,750 | under a month | Worth it |
| dentist clinic near me | $222,750 | under a month | Worth it |
| clinic for dentist | $222,750 | under a month | Worth it |
| cosmetic dentist | $149,325 | under a month | Worth it |
| kid dentist near me | $149,325 | under a month | Worth it |
| dentist offices | $149,325 | under a month | Worth it |
| tooth decay dentist | $149,325 | under a month | Worth it |
| remove wisdom teeth dentist | $122,100 | under a month | Worth it |
| cosmetic dentist close to me | $122,100 | under a month | Worth it |
| invisalign close to me | $81,675 | under a month | Worth it |
| teeth dental implants | $66,825 | under a month | Worth it |
| dental implants near.me | $181,500 | under a month | Worth it |
Extra revenue is risk-adjusted: 50% of the modelled gain.
Big, but not for links
Searches to answer, not to buy links for.
The biggest learning searches in this industry. Worth good content and internal links to the pages that sell; rarely worth link money.
| Search | Kind | Searches/mo |
|---|---|---|
| dentist | Learning | 1,000,000 |
| dentist pediatrics | Learning | 165,000 |
| teeth whitening | Learning | 165,000 |
| dental family dentist | Learning | 90,500 |
| bridge dentist | Learning | 74,000 |
| invisalign costing | Learning | 74,000 |
| dentist bridge cost | Learning | 60,500 |
| dentist flossing | Learning | 60,500 |
Run this on your own site. With your real numbers.
Ship/Scale replaces the guesses on this page with your Search Console and analytics data, then shows which of your dental practices pages would pay back.
Pro is $99/month. Free has no subscription fee: you pay your own AI and data providers. Backlinks cost extra on both plans.